How did you spend yours? Earth Hour 2010

You can't have missed it. If you did wonder why it looked like there was a power cut on your local high street at the weekend, well that was the WWF Earth Hour (no mud wrestling jokes please)...

Here's how I spent mine. I made doubly sure....

See the film for inspiration and visit WWF here for more information.

Posted by Tom Denford at 20:17:59 in Right Brain: creativity, innovation, ideas, Social media, Twitter

Technorati Tags: earth hour wwf climate change communications youtube

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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29 March 2010