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The inside track on the Festival of Media Awards judging
Yesterday I spent a very interesting afternoon sitting in on the judging of the Festival of Media Awards. I arrived when the jury was going through the Best Communications Strategy category. There was an extremely high standard of entries and there were several contenders for the award winner. In the end it took three separate votes to reach an agreement.
It was a hard category to judge, since there were huge global brands operating in multi markets with huge budgets sitting alongside single market brands making a very small budget go a long way.
Obviously I cannot disclose any of the results, but I was impressed by how cohesive the jury was. As expected there were lots of people with strong opinions (see some of the Festival of Media Awards judges here) but they all worked together exceptionally well under the stewardship of jury chairman Bernhard Glock.
In between categories we interviewed members of the jury with our Flip Video cameras - kindly provided by Cisco. We will be able to publish some of the footage once the results are revealed at the Festival of Media in April.
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