Diesel kicks ass

This is a peculiar animation from Diesel, promoting their new line of sneakers - not for running, great for kicking ass.

It's a fun ad, mildly offensive - but I guess that's the point, but the technical execution is excellent. Diesel ads are often a little racy, but this is a good example of the kind of creativity that exists in Argentina.

There will be plenty more examples of creativity from Latin America at Festival of Media LatAm, which takes place in Miami next week. This blog will carry regular updates from the event, and you can follow us on Twitter #fomla2010.

Posted by Mark St Andrew at 14:51:59 in Right Brain: creativity, innovation, ideas, Social media

Technorati Tags: Argentina Assland, Diesel, Festival of media LatAm, rude tv

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21 October 2010

Diesel kicks ass

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