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Step into the recycling Gap
Instead of taking your old Gap jeans back to the store and shouting about sweat shops and child labour, you can now swap them for a brand new pair. Gap's 'Recycle your blues' campaign is encouraging Gap jeans wearers to recycle denim.
From October 6 to 20, jeans wearers in the US and Canada and get a discount on new 1969 jeans and Gap's social media fans can get an extra 10% off through Gap's Facebook Fan Page or by checking in to the Gap via FourSquare.
Not exactly a sustainable commitment to recycling, as is the nature of the Gap stunt campaign but a nice idea and fun TV spot none the less.
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