Topshop's virtual fitting room mirror

There have been several attempts over the years at using augmented reality and mirrors to allow retail customers to try on virtual clothes. This one isn't perfect but is the most realistic that I've seen. The gesture based interface also makes any lack of realism seem much more acceptable.

Via electricpig.co.uk and OMD

Posted by James Davies at 09:09:57 in Experiential, Fashion marketing, OOH innovation, Retail innovation, Right Brain: creativity, innovation, ideas

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i love the kinect , its good to see them in stores now.

connor
red kitchenaid mixer

Posted by: connor | 16 May 2011 at 07:51 AM

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13 May 2011