Some facts about Instagram

Camera-phone photography is now so much more than simply 'chimping'. Instagram is slightly ridiculous, there's no getting away from that fact. I'm not saying it's bad, but the photo app now has something like 7 million users, and has a team of about 4 people running it. Like I said, ridiculous.

If you haven't heard of it, Instagram is an app that takes photos, allows the user to apply various filters and then upload their images to the social network of their choice.

People have been uploading photos from their camera-phones for years, but the ability to manipulate images with different filters has re-invigorated street photography.

Neutrogena Instagram case study

Predictably, brands are starting to experiment with Instagram. Burberry was one of the earliest, followed by usual reliable early adopters like Starbucks and Red Bull. Check out the Neutrogena Instagram Cream case study.

Infographic from Followgram.

Posted by Mark St Andrew at 16:05:04 in Art, Case study, Mobile, Right Brain: creativity, innovation, ideas, Social media

Technorati Tags: Instagram, Neutrogena

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Hey this is really nice information. I was looking for something similar like this. Thanks for this useful information.

Posted by: Get More Instagram Followers | 07 March 2013 at 10:30 AM

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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19 August 2011