This is my debut post on this rather wonderful site, and yes, more often than not the coolest web video of the week will indeed be a cat falling down some stairs, or a baby playing a guitar, but I'm attempting to start with something worthy. Its the World Wildlife Fund’s (WWF) 50th Anniversary this year, and they've commissioned quite a few projects, but surely non as lovely as this.

Starring Bill Nighy and Gemma Arterton, directed by Charles Sturridge and written by the legend that is Stephen Poliakoff, "Astonish Me" is a magical short film: