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Cream Daily: Almost entire LatAm population uses social networks
Ninety-six percent of the entire online population in Latin America visited a social networking site in June.
Here is a selection of a few Latin American case studies having used social media. We have loads more on Cream, so don't hesitate to use our advanced search option!
In the run up to the World Cup, beer brand Skol wanted to excite Brazilian football fans with a surprising and amusing activation. They devised a talking beer can to bring support to the Brazilian football team using social media. For more on this case study, including a video, click here.
Using Twitter, Flickr and YouTube, Snickers cements its urban credentials with a piece of transmedia storytelling. For more on this case study, please click here.
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name. For more on this fun little case study, including a video, click here!
In other news:
- Netflix has entered into two year non-exclusive licensing agreement with Discovery Communications which allows its members to watch prior series and specials across the networks multiple channels.
- French daily newspaper Le Monde is expanding its offering with the addition of new content to its weekend editions.
- Football star José Mourinho will become Braun’s first global ambassador for a new campaign promoting the electric shaving brand’s Series range.
- Gaming portal RealGames will now be known as GameHouse in a global rebranding initiative.
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