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Cream Daily: JCDecaux and Tapit bring NFC technology to Oz
JCDecaux has signed a two year agreement with Tapit to create Australia’s first Nearfield Communications (NFC) out-of-home network.
Here is a cute case study in which Pedigree partnered with JCDecaux to create an outdoor campaign running in Sydney and Melbourne where virtual pet got public thinking about how to look after their dogs. For more on this case study, click here!
In other news:
- SK Publishing Group will publish Joy Latvia magazine as of December this year.
- Amscreen will see 4,000 electronic communication displays installed across France after completing a deal with its national lottery operator, La Francaise des Jeux.
- Condé Nast International’s Gentlemen’s Quarterly (GQ) magazine is increasing its presence in Europe with the launch of a Turkish edition in March 2012.
- Dell has signed up as exclusive advertiser for The Wall Street Journal’s newly-launched WSJ Social Facebook app.
- Suitcase manufacturer Samsonite has been awarded the ‘Advertiser of the Year’ trophy at the 2011 Spikes Asia Advertising Festival Awards, which were held last night in Singapore.
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