The Holiday Inn capitalises on the unprecedented level of media interest in the 2008 Presidential race by creating a conversation around the brand positioning. For more on the case study, including a video, click here.

Experience the feel of our hotels: Westin's market positioning of personal renewal is promoted via a calming selection of media. For more on this case study, click here.

As we make our way to winter, I'm sure we could all go for a cruise in the Caribbean! MPG creates a weather related buy for Royal Caribbean, the ads only appear when the worst of the winter weather looms. It also sponsors weather forecasts.

In other news:

• Canon and Dewynters were among the first advertisers to appear on CBS Outdoor’s digital retail advertising spots at the opening of the Westfield Stratford City shopping mall in London.

Don't miss Westfield's brilliant video depicting the past 100 years of fashion in London.

• Sixty-five million mobile subscribers in the US play a game on their mobile at least once a month. Interested in learning how to engage your consumers through gaming? You might want to check out Extra Life, an event for marketers about gaming.

• Almost half of US tablet owners will make purchases online from their device within the next one to two years.
• Visits to coupon sites in the Netherlands have increased by 260% since last year.