Steve Jobs and bad media

Public displays of grief for Steve Jobs have begun to subside. Applevangelists that congregated at Apple stores clutching iPads that displayed pictures of the late co-founder and CEO have gone hme, and most of the daily and weekly media have covered the event.

There will be a second, smaller wave of interest when the monthlies put Jobs on the cover and devote pages to obituary, comment and hagiography.

So as an antidote for those who thought that sections of the media got a bit carried away, here is a collection of some Steve Jobs reporting gaffes.

Tui Beer: A case of bad timing for the New Zealand brewery’s OOH campaign.

iCroak: A bad name made worse by the fact its press release hit desks on the day news broke about Jobs’ death.

Digital Spy: We love Digital Spy. It carries media news, technology releases, entertainment news and trashy celebrity gossip. The popularity of the site made it a natural choice for Samsung when it wanted to advertise its Galaxy handsets using a page take-over background. Shame it had to appear on the page devoted to Steve Jobs.

The Telegraph also seized upon the announcement, although in the hurry to deliver the news perhaps someone should have double checked the title of the blog.

http://www.telegraph.co.uk/technology/steve-jobs/8809997/Steve-Jobs-dies-live-blog.html

Posted by Mark St Andrew at 10:06:11 in Opportunistic

Technorati Tags: Apple, Digital Spy, iCroak, Steve Jobs, Telegraph, Tui

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10 October 2011