With the News International phone hacking-political scandal-Levenson Inquiry showing no signs of letting up any time soon, and the fact that barely a day goes by without Rupert, James or Wendy appearing on-screen, we've arrived at a peculiar situation where the newspapers have become the headlines, instead of just printing them.

Beyond the renewed focus on its editorial and corporate practices, what else has the newsprint industry been working on to help revive its flagging fortunes?