Take the survey: Is mobile really at the centre of the advertising universe?

It’s the fastest growing segment within internet advertising, but the true potential of mobile is yet to be unlocked. Well at least that was the general consensus at The Festival of Media Asia earlier this year. In fact, some research carried out by Warc and Mobile Marketing Association on behalf of The Festival of Media Asia highlighted that 90% of marketers in Asia believe that mobile will have a major role to play next year, but they are still struggling from a mobile strategy disconnect.

With The Festival of Media LatAm coming up in Miami from September 25-27, it would be interesting to see how the opinions and knowledge of mobile for those working in Latin America compare to their Asian counterparts. The Festival of Media LatAm is inviting you to participate in a mobile advertising survey, conducted alongside its headline sponsor Telefonica Digital which will be pulled together into an exclusive report to be released ahead of the Festival. And you know the best part? Those who complete the survey will be entered into a draw to be in with a chance of winning a complimentary pass (worth $1,599) to The Festival of Media LatAm.

So to get your head in the mobile space, we’ve taken a look back at some of our favourite mobile presentations from The Festival of Media (Global, Asia and LatAm) over the last few years. Check them out below:

Mobile is so much more than advertising
Why understanding the 'native' mobile world is critical to unlocking opportunities in all areas of mobile engagement and commerce

Mobile at the centre of the advertising universe
How mobile is forcing every industry to reinvent itself

From handset to mindsets
How effective mobile strategies can become an indispensable part of the marketing mix

The Mobile Romance: Making it up the Aisle
How to ignite the emotional connection with mobile phones in-store to effectively drive brand sales and market share growth

Posted by Cream Editorial at 11:42:40

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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20 August 2013