Heinz want bean-lovers to 'help the planet' by encouraging them to waste less beans. To do this it has scrapped the old metal tin and replaced it with a hard-to-recycle plastic jar. Not a bad idea.

Predictably, consumers with nothing better to do than get angry about beans are already writing annoying blog posts on how the new jar will 'take up too much room in the fridge' and that it is just another sad reflection of the 'nanny state' we live in. They will no doubt be staging a petition near you soon. 

From this   to this   Great.
 
 

Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project.

These days brands are taking CSR off their corporate website and into their brand communications in a bid to chase the green/social pound.

Gone are the days of green-washing, these days green-blushing is the problem to overcome: companies that are doing loads of projects that help communities and the environment but are too afraid to shout about it.

Cream has examined the most innovative examples of how brands have incorporated CSR into their brand communications in a new in-depth Insight Report entitled 'Planet versus Profit:  The CSR Dilemma'.

Subscribers to Cream can view the report for free here while non-subscribers can buy the report here.

In a bid to hide the fact that BP has let billions of gallons of oil bilge into the sea, destroying eco-systems and livelihoods, it has decided to: 

a) Launch a globally sourced clean-up campaign

b) Pump millions of dollars into economic damage control for the state of Louisiana

c) Buy internet search terms

That's right, the PR machine at BP is buying up search terms from Google and Yahoo in a bid to manipulate SEO and send people looking for information on the subject to its corporate response page.

Pathetic.