Lots of print publications have made the transition to purely digital titles – Cream did the same back a few years ago – but when Switzerland's Neue Zürcher Zeitung made the jump, it announced the new era to readers in a way that combined both mediums ancient and modern.

Earlier this month, the entire cover of Neue Zürcher Zeitung was printed in a series of 0's and 1's – otherwise known as binary, the basic language of computing – to herald the fact that the paper was going digital.

I'm surprised that Wired hasn't staged a similar stunt before and printed an entire issue in binary notation.

One of the perks of working at Cream is the exposure one gains to all types of media around the world. Some of it is better than others, and the best work ends up on our database. Some of it however, defies description - like this ad for Oreo cookies from South Korea (courtesy of Cheil).

Yes, I know that breast feeding is a natural human function and it should be perfectly acceptable for mothers to do it whenever they need to (although I can't help but still recoil at the memory of sitting next to a nursing mother on a flight from Heathrow to Manchester). That said, there are some occasions when breastfeeding is, if not wrong, then wildly inappropriate, and I have a feeling that biscuit advertising is one of them. 

Part of me feels like posting this on Mumsnet and watching it go into meltdown.

With the News International phone hacking-political scandal-Levenson Inquiry showing no signs of letting up any time soon, and the fact that barely a day goes by without Rupert, James or Wendy appearing on-screen, we've arrived at a peculiar situation where the newspapers have become the headlines, instead of just printing them.

Beyond the renewed focus on its editorial and corporate practices, what else has the newsprint industry been working on to help revive its flagging fortunes?

Last weekend, I caught a rerun of His Girl Friday on TV. For anyone that hasn’t seen this classic movie, Cary Grant and Rosalind Russell play two fast talking, wise cracking newspaper reporters whose love-hate relationship plays out against the background story of a murder case. The power of newspaper front pages is largely played for laughs, although the influence of the printed headline in the film’s life or death situation is unequivocal.

Obviously this state of affairs doesn’t exist today. Outside of tabloid scandals, newspapers now rarely break the news. Those that are still worth reading have turned their attention to analysis and comment, with the printed medium just one element of the news media company portfolio. This was brilliantly expressed in the Guardian’s recent Three Little Pigs film about open journalism.

Despite this shift in the role printed media plays in the modern news landscape, its importance as a method of communication, diversion, education, therapy and talent development is still beyond doubt - at least that’s the argument put forward by Ink-Global in this short video poem, The Journey, about the future of print.

One could argue then, that the future of print is a moot point, and if I was being cynical I would probably accuse The Journey of resting its entire argument on the fact that print will survive as people have to switch off their electronic devices during take-off and landing on an aeroplane. This is perhaps natural due to Ink-Global’s role as a provider of in-flight media.

The Journey, written & directed by David Bowden @ The Garden Studios

Putting my well-honed cynicism to one side however, The Journey is actually quite a rousing paean to the virtues of the printed word in its purest form, when ink hits paper and not just text on back lit touch-screens.

Browsing through the small ads is one of my guilty pleasures. It never ceases to amaze me the strange and bizarre things that people will advertise. Even in a prosaic title such as the Metro, the rubbish-but-popular free paper that litters the London Underground, there are opportunities to take part in clinical trials, go on a date, start a lawsuit or become an adult film actor. 

It's rare that brands bother with space in the classifieds. The sometimes off-beat and often sexual nature of the content would make most brands jittery - but not, it appears Hendrick's Gin. 

Hendrick's is spirit brand with an image built on the unusual and quirky, so if anybody was going to be found amongst the dodgy solicitors and seedy hotels - the red light district of advertising - it was going to be Hendrick's. On this occasion the gin connoissieur's favourite used the opportunity to warn its male consumers about the marriage proposal dangers of 29 February. 

Check out some other classifieds brand case studies on Cream:

Love your crisps | Tayto, Ireland

Lighting up the housing market | EPM, Colombia

Ads in the classifieds | 7UP, UAE

Going to watch a film in the cinema is, for me, something of a ritual. For starters - I go to 'the pictures', and not 'the movies' or 'the flicks'. I don't like to so close that I can't see the entire screen at once without moving my head, nor do I like to sit so far back I might as well be watching it on the TV at home. Another key component of my picture-going experience is some sweet popcorn (not to be shared) and a Coke. 

This ritual has been in place for as long as I can remember (I was obviously a difficult child), and the only thing that has changed is that I now choose Coke Zero in a futile attempt to ward off the type-2 diabetes that races closer with each passing year. 

Coke's relationship with the movies goes way beyond my fussy cinema demands. I'm going to resist the temptation to name famous cinematic Coke-references here (a full list for trivia fans can be found on the Cokelore page), but the soft drink's association with the silver screen and its evolution has been captured nicely in this ad from Puerto Rico by DraftFCB.

Coca-Cola has even been known to set up its own cinema for a launch stunt in Colombia. See the full 'Traffic jam cinema' case study here. 

Finally, it only seems right to share my favourite Coke-in-film moment, from the brilliant 'Good bye Lenin' where a Coca-Cola poster plays a pivotal role...

The idea of brands telling stories is a hot topic right now. Coca-Cola is all about "liquid and linked" content, Heineken has had some amazing success with its global content strategy and the theme at this year's Festival of Media is based on the "science of storytelling".

Popular wisdom suggests that the future of brand content lies in video, and video is undoubtedly an exciting and powerful medium, but the popularity of e-readers and tablets has revitalised the written word, albeit in digital form.

In our experience, the tablet edition of Wired is the standard by which other digital magazines should be judged. The technical team at Condé Nast has created a superb platform for brands. Full page ads still appear in the ‘book’, but they are now rich with content and limited only by the imagination of the advertiser.

The whole content paywall debate still continues; but users are culturally adapting to the idea of paid-for content and its value over the free general clutter that is the bulk of the internet, as demonstrated by this infographic:

Apparently Marketing Week is hot property at the moment. Copies of the UK's favourite marketing title appear to be flying off the shelves quicker than its readers are prepared to pay for it!

By way of proof, this picture has turned up on Twitter (courtesy of @greenwood100), demonstrating the public's appetite for marketing news. Alternatively, the whole thing might be a rather clever publicity stunt, in which case props to the Marketing Week marketing team for coming up with the idea. 

Personally, I suspect it is a stunt. Marvellous though MW is, I can't believe more people wouldn't rather steal a copy of GQ or Heat magazine, we've all done it haven't we?

[UPDATE: Turns out this wasn't a marketing stunt at all. Apparently issues of Marketing Week have a habit of being lifted from a newsagent in Canary Wharf. Shocking behaviour. Just because Anthony Worrall Thompson does it, it doesn't make it right.]