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23 October 2008

China growth downgraded

   



China in not going to experience the predicted growth of 20% a year, said Mindshare CEO Dominic Proctor.

Instead this has been downgraded to only 16-17%. It must be worrying times over there! This 16-17% growth represents a massive 30% of global ad growth. As Proctor put it: "We need China".

The biggest challenge for Mindshare is keeping and training local talent. It seems like this problem is not unique to China.

   




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