Urban art project, 'Little People' involves the placement of tiny model people & props onto the streets of London. There's a treasure hunt mechanic too.
Discovered by our sister agency Marvellous Mobile
http://little-people.blogspot.com/
The temptation for brands &agencies to place 3D installations in public places without obtaining the necessary permissions is high especially as authorities can often be particularly strict. But creating communications that are genuinely rooted in public art can result in some really original, legitimate media placements. (And importantly, being legal can help indemnify brands against health & safety offences & claims)
