There has been post-Christmas surge in iPhone application downloads, after a large number of the Apple phones were given as presents. Perhaps saying more about iPhone users than the skills of the developer, iFart is the current i-app du jour.

iFart costs $0.99 and, as you can probably guess, plays a wide variety of flatulent sounds. Users can set a timer on the phone to release noises ranging from “Jack the Ripper” via “Bubbler” through to “Sick Dog”. Alternatively users can put their iPhone on a flat surface and set the phone to let rip as soon as it is moved.

In two weeks it has been downloaded more than 100,000 times, netting developer Joel Comm around $80,000.

Perhaps a stomach-settling medication brand such as Pepto-Bismol should associate itself with the application…

KitKat's medium became the brand message with this visual punchline - a bench that encouraged people to 'Have a Break'.

Not content with offending aid groups by exposing remote tribes to the nutritional benefits of the Whopper, Burger King has launched an attack on perfume designers and vegetarians alike with a meat-flavoured perfume for men, Flame, by BK.

Clearly toying with the phraseology of perfume designers such as Calvin Klein, the cologne promises to capture the “essence of the love” that a Whopper gives you.

“Behold the scent of seduction, with a hint of flame-broiled meat,” it proclaims on its website, www.firemeetsdesire.com.

The product might be a joke, but you can still buy it for $3.99 online.

Facebook has become an extension of the long arm of the law after an Australian couple was served with legal documents via the social network.

Canberra lawyer Mark McCormack persuaded a court to allow him to use the social networking site after unsuccessful attempts to contact them at their home address and a failure for them to attend a court appearance.

He found the woman’s page, and used details listed there including her date of birth to argue that she was the person in question. Her partner was listed as one of her "friends".

Pepsi has come under fire (no pun intended) for its current Pepsi Max campaign that shows a blue calorie character committing suicide due to the loneliness of being the only calorie in the soft drink.

The ads were created by BBDO Dusseldor and contain the tag-line ‘one very very very lonely calorie’. There are three ads in the campaign; the first shows the calorie with a noose around its neck, which has shot itself in the head. The second shows the calorie with a bloody razor in its hand while strapped to a rocket and in the third the calorie is sitting under a bucket of acid, holding a match.

Message boards have been a flutter with people condemning the ads and claiming that Pepsi has been insensitive to the issue of suicide. Pepsi has since apologized to those that have been offended by the ads, even emailing and apologizing to people individually that have complained about the ads in personal blogs.

However, did Pepsi REALLY think that it was going to be able to release a series of suicide ads without people getting into as uproar about it? I doubt it. Why doesn’t Pepsi just admit that the aim was to get people talking about the brand, get them searching for the images online and forget the whole apologizing thing.

The mission was to get the brand in the forefront, while it may be a little insensitive, the mission was accomplished. It is just too bad that the mission had to be accomplished on the back of a lonely calorie driven to commit suicide on the back of a rocket.

However, as it goes for suicide ads, it could be much worse.

Burger King is scowering the globe to find "Whopper Virgins" - people whose palates have gone un-tainted by the BK signature hamburger. The idea is to conduct a blind taste test to see whether the Whopper is superior to the McDonald's Big Mac.

A film crew has travelled to the depths of Transylvania, Greenland and Thailand to find impartial judges. And the results are being screened on BK's Whopper Virgins website.

An Istanbul cafe has found an innovative way of promoting its health credentials via the medium of tea bag.

The House Cafe has managed to create a seamless link between extreme sports and tea drinking with its specially designed tea bags featuring adventure sports people dangling on the end of the string.

Whether or not this will cement tea's reputation as the drink of adventurers remains to be seen, but it is clearly a smart piece of activitea.

What does a puppet made out of various cuts of meat who descends into a cocaine-fuelled lifestyle which reaches rock-bottom when he is forced to eat his own leg have to do with jeans?

Not very much, apparently. But I am not sure that was Diesel's intention when it made 'Pete the meat puppet'. The cautionary tale about the life journey of a man made out of meat is both attention-grabbing, eye-opening and definitely not for the squeamish. Judge for yourselves, but I defy you not to forward it on to friends.