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17 posts from February 2009

27 February 2009

Big hitters to judge Festival of Media Awards

With more than 650 campaigns from 52 markets submitted to the Festival of Media Awards, the 28-strong jury is going to have its work cut out next week.
Jury members including Unilever's Laura Klauberg, Coca Cola's Maarten Albarda, VivaKi's Jack Klues and Carl Johnson from Anomaly will congregate in London on Monday and Tuesday to shortlist the contenders for the inaugural Festival of Media Awards, launched by C Squared in partnership with Adage.

The awards will have a strong emphasis on the ability of great ideas and strategies to deliver, with 40% of marks being awarded for results.

There will also be a people's choice award, hosted on the soon to be launched www.creamglobal.com.

When good fruit goes bad: Apple versus BlackBerry

BlackBerry takes a swipe at Apple with this ad for its touch screen handset.

26 February 2009

Discovery's ambient attack

Discovery Channel's Shark Week brings its programming to life with a terrifying ambient campaign. Although the true shark fanatic (or anyone with any understanding of the phrase 'fish out of water') would be unperturbed, realising that it would be extremely difficult for a shark and a car to meet in the street.

Shark week

24 February 2009

Hedgehogs need mobiles too

I'm not sure whether an evil hedgehog honcho in the best salesman for a mobile phone, but that hasn't stopped Samsung unleash this cute-fest viral (from The Viral Factory) on the world. It is undeniably entertaining, using sickly sweet creatures to showcase the features via various alternative uses for the phone, be it a cinema for hamsters, a fireplace for kittens or a computer for rabbits. The fact that the UltraTouch phone doesn't get much of a look in almost pales into insignificance.

20 February 2009

Infecting your screens

GoViral has released its collection of the Best European Viral Campaings from 2008. For the rest of the video categories, click here

18 February 2009

Facebook attempts to abate hysteria over photo rights

There has been mass hysteria over the changes in the Facebook terms and conditions, which has led to allegations that Facebook is going to sell your personal photos - probably to the porn industry, where your head will be superimposed onto another person's body so it looks as though you are providing manual relieve to a horse, or similar farm creature. Even after you have deleted your account and set up your anti-Facebook protest.


Well the truth is nowhere near as exciting. Besides the fact that photos uploaded to Facebook are of such low resolution that they would be impossible to syndicate, social networks rely on the trust their users have that their information will not be shared indiscriminately. 

Facebook founder Mark Zuckerberg has been forced to issue several responses to the media furore and return to the original phrasing of the Terms and Conditions.

The problem is a combination of sloppy legal writing and the fact that there is no formal precident for privacy law in a social networking environment - where you want to keep your profile private, but also connect with new friends and share your personal information with all of those friends, or some of them to varying degrees. Clearly in real life this is how we behave, but we have not Terms and Conditions when we meet someone in a bar and we give them our number or our address. They could do whatever they wish with those details and we'd have no control over it. But in a social networking environment these sorts of things need to be formalised.

For the time being, Facebook is asking its users to help shape the new Terms and Conditions.

17 February 2009

Interactive store front foces you to button your eyes

An inspired but occasionally terrifying campaign for animated movies Coraline.

13 February 2009

Cat-vertising

Friday 13th is unlucky for some, even more so for some cats in London, who have been forced to wear some rather embarrassing branded jackets to promote the launch of horror game Fear 2.

 Fear_mischief_03 

For the full case study, see www.cmdglobal.com

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.