Creative is best in the south west. Apparently.
There’s no doubt that creative industry folk are certainly a special breed but in this cracking new viral for The South West Regional Development Agency, we can see just how much TLC goes into their propagation.
Did you know, for example, that a farm in an unspecified area of the rural south west actually grows, harvests and presses creatives for their juices, before being bottled and shipped out to agencies? All this means, of course, that the surrounding area is jam-packed with talented people and is the place to be if you’re in the business of creativity. Not to mention the happiest place to work in the UK...
‘The Harvest’ is a clever, though slightly creepy, look behind the scenes at the farm as the latest crop – which has been grown from the ground feet-up - is brought in for pressing. The video tour, courtesy of Farmer Giles, chairman of the South West Creative Growers' Association, shows hands and feet hanging from between the presses and one poor grey-head who has been left in the ground because he “missed his harvest” and is “no good to anyone”. (Incidentally the “rotten ‘uns” are sent to Chelsea for the flower show.)
Created by Bristol-based viral agency Rubber Republic, the viral has already been seen by more than 120,000 people and is being supported with the distribution of 2000 bottles of Creative Juices currently being hand delivered to creative agencies across London.
A Creative Juices microsite acts as a focal point for the campaign, offering more info on the South West and giving one incredibly lucky viewer the chance to win their very own home juicing kit (for fruit only, one presumes).
Good to see there’s still some important work going on out there during these times of Doom and Gloom.
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