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31 August 2010

Trying to sell a record? Every little helps. . .

The Tesco retail chain is the 4th largest retail group in the world. The multinational empire of today is a far cry from the modest grocer's shop in Edgware, north London. 

As a child, I remember being impressed when my local Tesco in Wimbledon started stocking toys. Nowadays you can buy everything from car insurance to home furnishings - and now music. 

Yes, CDs have been available in the supermarkets for ages, and Tesco has been selling music digitally for a few years. But now the supermarket has followed in the footsteps of Starbucks and started up its own record label. Nadine Coyle, part-time singer with Girls Aloud, part-time pub landlady is the first high profile signing to the grocers label. 

Nadine Coyle
 

It might seem a slight step backward for Coyle, particularly in the light of fellow band mate Cheryl Cole's success, but the stumbling block that many artists face is obtaining effective distribution of their product, and when it comes to distributing product, there are few companies better equipped than Tesco. The retailer has just announced another exclusive distribution deal for the popular dance act Faithless, that will see heavy promotion of the album through the national Tesco petrol station network. 

In contrast to the UK, supermarket artists appear not to suffer the same stigma in the US - a fact probably helped by acts like the Eagles and Garth Brooks entering into agreements with Wal-mart. As the old record label model continues to fade into obsolescence, supermarkets may be just what the ailing music industry needs. 

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Nadine Coyle is by far the most talented member of Girls Aloud...and everyone knows that the band would be nothing without her. I for one am so happy and so excited for her album. She writes her own music, she certainly does NOT need digitally enhancing in anyway, and she has never used her public life to futher her career; those three factors alone put her streets ahead of Cheryl, anyday!

Nadine if my least favourite in girls aloud but i don't no why.
Cheryl is of course my fav, followed by the curvy and beautiful Kimberley and then Sarah and then nicola. She seems a bit of an odd one out in the group and you see it when they perform. I do hope girls laoud get back together but if they do they can't without nadine her and cheryl are the best singers in the band.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.