Mint advertising is normally full of ice-cool fresh images, but in a break from tradition, Smint is treating its consumers with a surprisingly hot reward. 

Customers in Spain are able to clock up reward points for purchasing Smints, and these points can be redeemed for "sensual products" on the Smint Me Hot website. 

While it is interesting to see a mainstream brand dabble with such a racy strategy, the real stand out is that this campaign is targeted at women, reflected in the style and type of gifts that are available.