Well if you want to stand out, not red or blue. This infographic from COLOURLovers shows the logo shades of the web's top 100 brands and it's shockingly unvaried. 

You would like to think that carefully organised branding research and market tests were carried out in order to make sure the perfect colours were chose to make consumers spend more money, but a lot of the brands that have grown to be global web powerhouses started as small web startups... and while large corporate giants with branding departments spend quite a lot on market research, user testing, and branding, lots of the sites listed above were created by the founders themselves with little to no research into the impact of their color choice. 

When COLOURLovers asked Mark Zuckerberg, founder of Facebook, why he chose blue for his site design, he said: "I'm color blind, it's the only color I can see," and now 500 million people around the world stare at a mostly blue website for hours each week. Sophisticated. Junior internet startups hoping to emulate their success will be inspired by superbrand colour choices, so, sadly, blue and red will probably continue to rule.