Remember Shazam? That app that lets you identify songs anywhere just by having your device listen. Essentially an impressive gimmick people use once, because it's called 'asking a friend'. So Shazam is taking the concept a step further and applying it to television. The new app will let viewers tag episodes of SyFy’s new show Being Human (a BBC remake about a werewolf, vampire, and ghost who live together) and allow them to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Blake Callaway, senior vice president of brand and strategic marketing at Syfy said this:

"The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series."

Shazam and Syfy partnered in September last year to pilot the ‘TV Tagging’ concept with season finales of Warehouse 13 and Eureka.  Shazam has also extended the concept to work with TV advertising, partnering with companies such as Levis’ Dockers, during the SuperBowl, but this initiative is the first series-long commitment by a broadcaster. 

Hopefully this will pave the way to a more interactive TV experience akin to those shown on TV shows.