Social media and the Middle East

Prepared for the Click 5.0, a digital marketing conference that took place in Dubai, this inforgraphic neatly sums up the different challenges facing modern marketers in the Middle East.

It turns out that management in the Middle East is no different from any other in the world in that it expects assured ROI before backing a project. While this is not exactly groundbreaking news, there are some other interesting facts to be drawn.

Translating into Arabic turns out to be a contentious issue, with several different reasons cited for the lack of Arabic-language digital marketing.

If you want to see some examples of Middle East case studies, have a look at some of these...

Character mischief (Wrigley | United Arab Emirates)

Sweet remedy for a broken heart (Tnuva Chocolate Dessert | Israel)

Meet Dubai (Emirates |United Arab Emirates)

Posted by Mark St Andrew at 11:02:53 in Business innovation, Culture Shocks, Left Brain: knowledge, trends, deals, Social media

Technorati Tags: Click 5.0, Dubai, Emirates, Facebook, Middle East, obstacles to digital, Social media, Tnuva, twitter, UAE, Wrigley

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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17 March 2011