In the age of computer generated everything, sometimes the slightly more lo-fi production approach can pack a greater creative punch. When you see hordes of goblins advancing in any of the Lord of the Rings movies, the experience is never quite as breathtaking as seeing legions of Roman soldiers from any of the Hollywood  ‘sword & sandal’ epics of the 1950s and 60s.

The simple reason for this? When you’re watching Ben Hur or Cleopatra, you know that each and every slave, soldier or citizen in shot, however minor, is a real person: A real extra that has been dressed up, made up and directed to contribute in some small way to a crowd scene. When you’re watching one of Peter Jackson’s Middle Earth epics, you know that most of the beasties (yes I’m aware they’re probably orcs or goblins – please don’t write in) are in fact computer generated sprites that never actually existed apart from in the imaginations of the artists.

Before I sound like a technology luddite, I should say that I am a card carrying cinema enthusiast who very much appreciates everything that CGI effects have to offer. I may not be a geek, but I’m definitely geek aware, and it is possibly for that reason that I love this collection of TV spots from BT Australia.

Not to be confused with the UK telecoms company, BT in Australia is a financial services company. Not, I think you would agree, a particularly sexy subject.

In this collection of ads promoting different areas of expertise, each concept is brought to life with a series of art installations that create what can only be described as real-world infographics.  Intricate configurations of light tubes are illuminated in sequences to illustrate the financial item under discussion.

I suspect there may be an element of computer generated assistance, but for the most part these simple, yet astonishingly beautiful creations appear to be real structures, echoing the works of artist Dan Flavin.

The brains behind the creative is an Australian outfit called The Glue Society, who were last year attracted some attention for the ‘Missing Piece’ imagery for the Australia Project last year. ‘Missing Piece’ saw another low tech method employed when there were plenty of computer graphics tricks that would have created a similar, but not quite the same, effect.

Enjoy then, perhaps the world’s first financial services ads to make you go, "ooh, that's pretty..."

(See the 'making of' film here).