The secret to good comedy is to use identifiable characters, and I can guarantee that everyone who works in media knows someone like Mark (not me).

Mark is an over-eager marketer, new to to the job and bursting with ideas, enthusiasm and mixed marketing metaphors. Mark's antics can be seen in a new series of videos produced by UK bedding fabric firm DPW (Duvet and Pillow Warehouse).

Mark's first day begins with a presentation, the like of which most of us have sat through at one time or another. 

Part two, dubbed Duvets of Spring is even better: A well observed dig at the kind of pretentious video claptrap that gives branded content a bad name. 

The spirit of The Office looms large, and these clips were obviously a lot of fun to make. It does at times feel like a sketch from a BBC comedy show. I keep expecting Victoria Wood to appear as a barmy northern secretary. 

A peek into the rest of the videos available on the DPW channel reveals a collection of films that tackle such tricky subjects like matress toppers and memory foam. This new series featuring Mark's adventures is unlikely to find an audience outside the UK, unless DPW is able to put out a belter of an episode that makes the Facebook-sharing grade, but is much more watchable than a four minute guide to different types of duvet.