network:
Cream Daily--Google takes on Facebook
Google is to trial a suite of social products that can be accessed through a website and a browser toolbar under the name Google+.
Italian espresso brand Lavazza has launched an international cross media campaign specifically tailored to the Wimbledon tennis championship.
In other news:
- Interactive social auctioning platform Madbid.com is extending its reach into the Nordic region, having launched in Sweden and Finland.
- Grey Goose, the premium vodka brand, has appointed R/GA as its global digital agency of record (AOR).
- Mobile discovery company Shazam has enhanced its advertising opportunities following a major update of the service on Android devices.
- Social network users over the age of 50 are driving growth across the medium’s major websites in the UK, according to Nielsen figures.
- The Hawaii Tourism Authority (HTA) has appointed SinoTech Group to provide social media monitoring and consulting for Hawaii’s key visitor markets of China, Korea, and Japan.
- As part of its 20th anniversary initiatives CASBAA is forming a new board of advisors made of executives who have worked within the Asia Pacific multichannel TV industry.
- Automobile manufacturer Daimler is to invest around $2.8bn into local production partner BAIC in China as it looks to capitalise on demand in the country.
- Online survey company uSamp has opened a London office as it continues with plans for European expansion.
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