Google Buzz was brilliant wasn't it? The highest profile social network that nobody joined. Okay, perhaps that's a slight exaggeration. It was the highest profile social network that people didn't know they had joined. In any case the ensuing row over privacy issues, and the general amateurish nature of the launch ensured that Buzz fizzled, and Google was kicked out of the social media playground with its tail between its legs. 

Not to be daunted by its initial failure, the search engine giant is returning to the fray - as rumours have just surfaced that Google's latest social media platform, "Google Me" is receiving top priority development. 

Google's technique of releasing products to market, and then refining them over time using customer feedback and adding additional features down the line worked fine for many of their products - such as Google Earth, where the novelty value of the product was enough to cover any shortcomings in functionality. But with Buzz, Google was taking on social media platforms, namely Facebook and Twitter, that were fully-functional, making Buzz look like a half-baked idea someone had kicked out over their lunch break. 

So according to "reliable sources", Google Me, is being developed as a first class, ready-to-go social application, whose success wont just rely on the feeling that people might happen to be bored of their current social network platforms. 

If it is receiving the "top level priority" and has "a large number" of people working on it, hopefully someone, somewhere, will have decide that the name is rubbish. Google Me? Oh go Google yourself!