Cream Daily- More brands jump on the app bandwagon

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20 June 2011

Cream Daily- More brands jump on the app bandwagon

In today's news:

Insurance company Zurich anticipates that claims from severe weather will cost the company’s North American division $200m.

Procter & Gamble has launched a smartphone app for its Clairol, Covergirl, Olay and Pantene beauty brands.
Less than half (48%) of UK companies respond to online customer service requests.
Illustrated London News (ILN) is introducing a new premium sports magazine for men.
The Dmexco Satellite series will be celebrating its second international premiere on 28 June in Switzerland for the first time.
Starcom MediaVest Group (SMG) has realigned its global operations to take into account the level of development for a country rather than geographical boundaries.
Centurion Magazine, a luxury publication for American Express customers, has unveiled a dedicated website to go with the printed product.

Posted by Cream Editorial at 15:47:35 in Left Brain: knowledge, trends, deals, News

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.