Cream Daily--the launch of Pottermore is exciting news for Harry Potter fans

Good news for Harry Potter lovers! Sony has partnered with Harry Potter author J.K. Rowling for the launch of Pottermore, a new website that builds an online experience around the Harry Potter books.

Last year, newspaper USA Today ran a promotion that allowed readers to experience a Harry Potter World augmented reality map.

In other news:

GroupM has reduced its 2011 UK ad spend forecast to +1.5%, down from its +3.6% December forecast.
WPP’s Group M has developed new guidelines to protect the privacy of mobile users in an effort to introduce higher privacy standards to mobile communications.
AOL's IAB portrait ad unit gains industry-wide adoption

Posted by Juliet Perrachon at 14:09:35 in Left Brain: knowledge, trends, deals, News

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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24 June 2011