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Cream Daily--Nokia launches $112m global repositioning campaign
- Mobile phone giant Nokia is launching a $112m global brand repositioning campaign, which will see the launch of its first phone running on the Windows 7 operating system in October.
Watch the video in Nokia case study where the brand signposts the way for new map service. This case study was a Festival of Media 2009 winner.
In other news:
- French daily newspaper Le Parisien is to undergo a restructure of its print and digital offerings, to keep in-line with industry trends.
- WPP has invested in motorsport marketing agency, Just Marketing International (JMI).
- Publicis is expanding its footprint in Brazil, with the acquisition of a majority stake in another Brazilian advertising agency, DPZ.
- BBC Worldwide has posted profits of £160.2m ($255.7m), as revealed in itsAnnual Review for 2010/11.
- Corporate trade is growing in popularity for the media industry following significant growth in media billings during 2010.
- Technology firm Grundig, which owns the Goodmans and iLuv brands, has struck a deal to act as an official partner for the next two seasons.
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