Interested in more beer-related media case studies? We have loads on Cream! Here are a few:

Through its retail cans as the medium promoting pub-drinking, Soprani reminds Hungarian drinkers of the pleasures of social drinking as the brand revitalises the local beer market . For more on this case study, including a video, click here.

 

Heineken continues to build its credentials with clubbers, by creating a mobile game-booth allowing clubbers to experience the glamour and status of a DJ at exclusive parties. For more on this case study, including a video, click here.

 

Corona brings the legendary Ibiza nightlife to UK beer drinkers. For more on this case study, click here.

 

 

In other news:

• The Economist is increasing its digital offering with the addition of a new sports blog, ‘Game Theory’, to its website.
• Facebook and Time Warner are stepping up their efforts to tackle bullying with the launch of the Stop Bullying: Speak Up Social Pledge App.
• Arsenal football club have worked with digital agency Essence to launch an app on the team’s Facebook page in celebration of its 125th anniversary season.
• Hyundai is offering consumers the opportunity to experience its new i40 Tourer, via a free app which is available on the App Store and Android markets.
• Lypsyl has appointed Iris for the UK launch of its new product range.