We all know that Brazil is known globally for its creativity, vibrancy and passion. Its recent uprising has highlighted the desire of a cross-section of its population to be heard. Sergio Gordilho, president and chief operating officer at Brazilian creative agency Africa spoke recently at The Festival of Media LatAm on what recent events demonstrate about creativity in the country and how, and if ad land should respond.

Check out his presentation below:

And here’s one of our favourite campaigns from Africa in the Cream database:

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