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Greenfly the new threat to advertising?
Those green-minded people at Curb, famous for ads made of mould and leaves and luminescent bacteria, have grown some new advertising - in grass this time - for Heineken. Using specially grown grass seed that will last indoors or outdoors for up to four weeks.
It's a nice idea, although I'm still not convinced about the scalability of grassy advertising. Presumably you need to get a man in to give it a trim every now and again, to stop your brand name morphing into that of a competitor?
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