Hmm... yummy?

Somehow promoting the Flip Video camera....

For its editions in 2008, Playboy Argentina created an online interactive experience to go hand in hand with its printed version.

Readers are sent to a rather bizarre site that replicates the models' poses, but with line drawings. So the idea is that you look at the magazine, while interacting with the corresponding line drawing. The model then talks about her body parts or her likes and dislikes.

For the geeks among you, there is the option of downloading a soundbite of "Annabel" giving and introduction to the Theory of Relativity. For the mummy's boys you can listen to the Tale of the Fox and the Grapes... 

What is your dog up to when you aren't there? No doubt having sex parties, smoking spliffs and, worst of all, watching internet porn, doggie-style.

It's a convenient hook for daytime dog care company Hund Forum, but realistically your dog is more likely to be sleeping on your sofa at best and weeing on the carpet at worst.

Probably not. Not only is it a pair of tights that make it look like you have a tattoo, but also it features a "follow me" Twitter invitation.

Many great comms ideas have been shelved for not being a 'media 1st', whilst many questionable ideas have made it through to execution on the basis of being a media 1st.

Two of my current favourite UK OOH campaigns are based around principles & technologies that have been seen before, but in my opinion this is unlikely to diminish their effectiveness at all. 

Retailer, Matalan, takes advantage of the fact that a bus shelter poster can to some extent be treated as an empty box, i.e. a 3D blank canvas.  The space was filled with spooky materials, sounds & lighting, including their own 'rise & fall skeletons'.

Meanwhile, Harper Collins promoted 2 new books by Cecelia Ahern through the use of sparkling bus sides, integrating hundreds of LED lights into a standard poster which certainly caught my eye on a dreary London morning the other day.

(Apologies for the blatant promotion of Hyperspace's work on Right Brain, Left Brain, but it was to make a valid point !)

Defacing bank-notes is illegal in the UK, but VW was keen to deface the Euro in a campaign for its Blue Motion vehicles. The aim was to show how far you could travel in the economical cars with a set amount of money. So VW created stamps to overlay on the image of the map of Europe... The effect was that of a route drawn in Europe with the message: 980km for only EUR50...

First we had them in 2D, and now we have 3D robots made out of packaging. One part craft, one part boy-hood dream.

Come on kids, gather around the Christmas tree and peer into these baubels. The only thing is that they are shaped like hand grenades. To remind you that for many people Christmas is just another day for blowing people up. Tra-la-la-la-la-la-laa!

 
Each time you buy a pack of six you make a donation to Ctrl.Alt.Shift's fight against global conflict. It is an experimental initiative that uses creative media to give a voice to the silent majority.
Available at SUCK UK.