Cadbury’s drumming Gorilla commercial has a lot to answer for. The Phil Collins aping drum solo ad has brought us racing airport trucks, dancing eyebrows, and how  - thanks to Drench water – saxophone-playing rodents. The new ad campaign from Drench water - a follow up to its ‘Rodeo’ commercial – is to feature a Jazz band made up entirely of Hamsters. Here’s how Sky News approached the story – by basically squeezing as many puns into the short coverage as possible. The ad will debut during the commercial break between an episode of  ‘The Planet's Funniest Animals’ on ITV2 at 8.30 on Saturday 5th December. The accompanying website offers up ‘audition’ performances from various musical Jazz wannabes, such as Mr Cheeks and Dr Nibbles. All well and good, if a tad repetitive.

Much like Cadbury's, Drench has found it difficult to capture the genuine innovation of their first foray into this kind of off-kilter ad. The consumer expectation of something new and quirky is often difficult to live up to once you start down this route.  Previous ads by the water brand have utilised specific 90’s dance tracks such as ‘Rhythm is a Dancer’ by SNAP! – which featured Brains from Thunderbirds (which ultimately had the most effective end message - "Brains perform best when they are hydrated"), and ‘Ride On Time’ by Black Box, which showcased a giant pheasant.

The tune by the final band ‘The Clever Hamsters’ will be released as a single in time for Christmas.

Ever wondered where your license fee is going? Well, it would appear it is not on BBC internal communications. The corporation's telephone and computer system crashed moments before experienced newsreader, Alison Rooper, was about to broadcast live on Radio 3. Unable to get the headlines emailed to her computer, the quick thinking news anchor asked that they be sent to her iPhone, from which she proceeded to read the news.  

If i told you I was going to play tennis with a bus shelter, you'd probably pat me on the head and pack me off to the psychologist with a sympathetic look. But that is precisely what Amstel is allowing bus travellers in Valencia to do.

Through the magic of motion sensors, people waiting for the bus can play a spot of tennis using their hands as raquets, interacting with a digital screen.

A bit like Nintendo Wii but without the need for a remote, this video shows a man playing a real-time tennis game with the digital bus stop.

The bus shelters were designed as part of Amstel's official sponsorship of the Tennis Open in Valencia. The screens also showed live footage of the tournament.

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*There are none. I hope I'm not the only person to waste 5 minutes of my working day staring at wonder-team Jeff Anderson and Isaac Silvergate show off their surprisingly well-timed and sensitive acting skills (seriously guys, what aren't you good at?). They claim to offer instant Creative Solutions - you submit your product and wait for a response. The hope is they'll come up with an idea like the "Great Schlep".

Researchers at the University of Pennsylvania are working on tiny, implantable devices that can carry LEDs and that could herald a time when we could have tattoos that can move and turn your skin into a screen.

The silicon-LED chips are mounted onto silk and implanted into your skin. The silk eventually dissolves and the device can move elastically through the body.

Currently these silk-silicon-LED devices are being used within the medical community to function as blood-sugar sensors and neurodevices for example, to control prosthetics.

Philips has ideas about how to use the technology - creating tattoos that change according to levels of arousal. Saucy:

Yesterday I wrote about the babygrow company using fabric that changes colour when your child has a temperature. Today we are looking at "chic" swine flu masks which use thermochromic paint on them to alert everyone else to the temperature of your breath. If it gets too hot, not only do you have a stylish new face-look, but you also know you have swine flu from the fear in the eyes of the people closest to you.

How sweet.

They are designed by Swedish textile student Marjan Kooroshnia.

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Mobile network giffgaff is promoting its wares with a series of friendly gimps to help people with their shopping or giving directions.

As part of a strategy devised by Albion London, users will be encouraged to create videos using these outfits or objects and to put them online to help make the giffgaff network more famous. In return they could be in with a chance of winning up to £5,000 or receive free UK mobile calls, texts and mobile internet for up to a year.

Giffgaff, an online only business, is the first of its kind. It taps into existing online behaviour where people get involved by creating content, suggesting new ideas, and supporting each other with queries on forums or blogs. The more members get involved the greater the reward and they will receive payback in either cash, mobile credit, or as a donation to a charity or fundraising group. 

Operating as an independent company, mobile virtual network operator giffgaff will deliver its hybrid pre-pay/post-pay service using the O2 network.