Right Brain, Left Brain Blog

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38 posts from February 2010

26 February 2010

Online dressing up box

For all the girls who miss playing with Barbie - and for all the boys who never had the chance - those lovely people at Couturious.com have created the perfect lunch-hour guilty pleasure. Pick a model, pick a location (my favourite is the air-strip) and dress her up however you like. Designed to "unleash your inner stylist", it's obviously much more fun to make your model look as ridiculous as possible.

Dolly 1
 

When you get bored of your model, sack her off and start again. Stick her on a bridge in moon-boots and leopard-skin leggings.

Dolly3

(My tip? Don't forget the accessories, as Patsy Stone once said, "you can never have too many hats, gloves and shoes.")

Thankyou John Grant

Something fishy going on at Twitter. Again. I received this message from John Grant's Co-Opportunity stream. Is this a very generous way of marketing your new book John or perhaps something more sinister?

Picture 1
  

Chav-tastic microphone

If you aren't content with simply driving a Vauxhall Corsa with lowered suspension and neon lights, you can now ad some more bling to your beat-boxing bow with a Corsa-shaped microphone.

The microphone promotes the third year of the UK Beatbox Championships, which appeals to the core demographic of the Vauxhall car brand.

Microphone

23 February 2010

iPad or iFeud? Success is in the eye of the consumer

Over the last week or so there’s been significant debate surrounding Apple’s latest ‘life-changing’ device the iPad. Praise and ridicule abound in equal measure. Whether you’re a lover or hater, what’s clear is that no other brand has the power to ignite our emotions with such passion and vigour. Fan blogs and tech sites are littered with comments and vitriol whilst the majority of us have never even held one in our hands. Consumers have never been so empowered, social commentary often being the kiss of life or death for a product.

What’s unique about Apple as a brand is their undeniable resistance to this periodic backlash of consumer voice; let none of us forget the naysayers who so openly slammed the iPhone when it first launched for its supposed lack of features. IDC’s latest survey suggests that Apple now has the third largest share of the world smartphone market, no mean feat when you consider the relatively short lifespan of the product.

It’s with this in mind that I reserve judgement, let’s see whether consumers embrace or reject this so called wonder gadget when it goes to market. Until then, no-one can be so arrogant as to suggest its relevance or validity. I, for one, am excited about the prospect of anything which can enhance or evolve user experience and take interactivity to the next level.
Undoubtedly Apple will make this product a success, but whether it’s as synonymous as the iPhone remains to be seen. With baited breath we wait...

More dog-vertising

Admittedly it's for Pedigree, so there is a clearer brand link than, say, for Subaru, but a new spot is adding to the rash of recent dog-related campaigns:


 

The Stravinsky Code

Ever wondered what your website sounds like? Well wonder no more thanks to Code Organ, a handy little site that turns dull HTML code into avant-garde soundscapes.

We ran a few major brand destination sites through Code Organ to see what hidden sonic branding we could unearth.

Codeorgan-large

22 February 2010

Slaves to tobacco

Appealing to the antiestablishmentarians among you: An anti-smoking ad that doesn't show diseased lungs or gnarled, snaggle-teeth. Rather it suggests that smokers, for want of a more delicate phrase, suck corporate c*ck.

Smoking_bj


From the DNF (Droits des non-fumeurs) and agency BDDP & Fils

19 February 2010

KLM defies gravity with airport stunt

To launch its new Economy Comfort seats, KLM worked some gravitational magic in Manchester Airport T2. While the stunt is certainly interesting, I think they could probably be pulled up by the Advertising Standards Authority for implying that you won't have to spend your three hour flight with someone's adipose over-matter on your lap.


 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.