Rexona in Chile appears to be a bit more street than the cyber-cheese we have seen in other parts of the world. This campaign for Rexona Men Energizing sees high resolution projections of people practicing Parkour in the streets of Santiago.
A campaign site features videos of a bunch of nutters leaping over walls and encourages others to do the same. What would their mothers say?
If you weren't looking carefully enough you might be mistaken in thinking it was a trainer ad or skater ad.
