• “The outdoor advertising industry is demanding new and innovative technology such as our billboards and City Navigator kiosks to grab the attention of the consumer,” said James Wang, chairman and chief executive, China New Media.

Also check out how Touchmedia encourages people in China to do their bit for charity through interactive touch screens.

•  Eurosport is set to broadcast the French Open in 3D to UK homes via Virgin Media.

Check out our blog post about bus shelters designed as part of Amstel's official sponsorship of the Tennis Open in Valencia.

• Ben & Jerry’s is following in the footsteps of Pepsi’s ‘Refresh Project’ with its latest campaign in Italy.

In other news:

• Google sites account for 90% of online searches in Latin America.
• Arianna Huffington has joined the board of directors of the Spanish newspaper, El País.
• Resala Worldwide Partners has been appointed by Chinese automotive brand Speranza (Chery Automotive) to manage brand communications in Egypt.
• CNN is making its international news app available for Nokia smartphones on the Ovi Store.
• Online content network blip.tv is repositioning itself as a consumer destination with a revamped website.