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17 May 2011

Festival winners - see the full case study videos!

   



All the Festival of Media Awards case study winners have been updated and uploaded onto Cream.

Best Communications/Entertainment Platform: Mitchum, US (MediaCom, CAA, BRB)

The Hardest Working _____ in America

Best Communications Strategy: Whiskas, Australia (Starcom Melbourne)

Whiskas Pledge

Consumer Benefit Award: CoppaFeel! UK (archibald, ingall, stretton...)

Boob Hijack

Best Event/Activation: Somersby Cider, Denmark (PHD Copenhagen, Robert Boisen & Likeminded)

An Extra Week of Summer

Best Use of Content: Kaizers Orchestra, Norway (Starcom Norway, Anorak, Haaland & Eigsvag)

Hjerteknuser

Best Earned Media Award: Kaizers Orchestra, Norway (Starcom Norway, Anorak, Haaland & Eigsvag)

Hjerteknuser

Best Use of the Digital Landscape: Nationella Hivrådet, Sweden (Starcom Sweden, Le Bureau, B-Reel, Acne)

Fuck Tree

Best Use of Mobile: Commonwealth Bank, Australia (Ikon Communications, The White Agency)

Property Guide App

Best Contribution by a Media Owner: Caprico, Brazil (Editora Abril SA)

Colirios

Best Targeted Campaign: Tiv Ta'am, Israel (MediaCom Israel, GPS Advertising, Street Art)

When In Rome

The Creative Use of Media Award: Best Buy (Crispin Porter & Bogusky, Motim Technology)

Movie Mode

Media Effectiveness Award, Sales: Olay, US (MediaVest)

Olay and The View

Media Effectiveness Award, Engagement: Old Spice, US (Wieden + Kennedy, Portland)

"Smell Like a Man, Man" Video Comments

Best Social Strategy: Kaizers Orchestra, Norway (Starcom Norway, Anorak, Haaland & Eigsvag)

Hjerteknuser

Best Use of Emerging Technology: Mini, UK (Posterscope, Profero, Vizeum)

World Record 

The People's Award: All, Thailand (Mindshare Thailand, Terminal One, GMM Grammy)

Life is a Musical

 

   




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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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