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Heinz and Reckitt Benckiser get playful with Captcha
Don’t you just love it when you come across something new and innovative, then before you know it, brands are falling over each other to try it out… We do! And that’s why we’re loving the fact that Future Ad Labs – one of our ‘Top Innovators’ – has just signed up Heinz and Reckitt Benckiser as launch partners for its PlayCaptcha product.
It’s a pretty cool idea. The interactive ad format is designed to increase brand engagement and improve overall consumer sentiment and product recall. How? By gamifying CAPTCHAs (that security feature that’s used online to prove that we’re not robots!)
For Heinz, the PlayCaptcha invites visitors to pour a virtual bottle of salad cream onto a sandwich, while Reckitt Benckiser has developed a PlayCaptcha persuading visitors to clean a virtual dirty penny by dragging it into a bowl of Cillit Bang.
We know you’re dying to learn more, so be sure to check out our Future Ad Labs ‘Innovator Profile’. And see below for Future Ad Labs CEO and co-founder Howard Kingston’s presentation at The Festival of Media Global 2013, where his company scooped the M.A.P ‘Hot Company of the Year’ title.
Like I said, we just love it when a plan comes together…
Far from what Keypic guys are doing!
http://keypic.com
Posted by: Emanuele | 11 October 2013 at 02:09 PM