Festival Flashback: BuzzFeed president and COO Jon Steinberg

Native advertising is a hot topic and with BuzzFeed launching in Australia as part of a global expansion drive, we thought it only fitting that this week’s #FestivalFlashback is dedicated to Jon Steinberg, president and COO of BuzzFeed. Speaking at The Festival of Media Global last year in Montreux, check out what he had to say about native advertising and his views on how it is set to change the future of the industry.

Posted by Cream Editorial at 10:37:00 in Native

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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05 February 2014