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Bottoms up! Social Super Bowl winners 2014
And so the Super Bowl is over for another year but which brands came out on top? We’ve taken a peek at Unruly’s Viral Video Chart* to see which Super Bowl commercials won the 2014 ad blitz. Bottoms up to the drinks brands, who have certainly dominated the rankings - the top 5 alone is made up of Budweiser x2, Red Bull, Coca-Cola and Bud Light. Check them all out here:
1. Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"
Agency: Anomaly
Total views: 45,337,061
Total shares: 1,700,552
“And they called it Puppy Love”… Filmed to the soundtrack ‘Let Her Go’ by Passenger (already a winner for me!), the story follows the friendship between a puppy at an adoption farm and the horses next door. When the puppy gets taken away, the horses set out to get their friend back. The ad ends with #bestbuds. If they say good advertising tugs at the heart strings of consumers, then Budweiser has definitely hit the nail on the head with this one:
2. GoPro: Red Bull Stratos - The Full Story
Agency: In-house
Total views: 10,847,634
Total shares: 348,532
As if the eight million concurrent views racked up on YouTube wasn’t enough, Red Bull’s Super Bowl offering focused on the full story of Red Bull Stratos - Felix Baumgartner’s jump from space. Already it’s racked up more than 10 million views. Red Bull is doing something right:
3. Budweiser Super Bowl XLVIII Commercial -- "A Hero's Welcome"
Agency: Anomaly
Total views: 8,580,018
Total shares: 276,660
Budweiser features again in the top five with the heartwarming story of a soldier returning home from war. The film follows him home as he is greeted by family and friends in true ‘heroes welcome’ fashion. Another emotional hit from the ‘king of beers’ directing consumers to join in the conversation on Twitter via #saluteahero:
4. Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful
Agency: Wieden+Kennedy
Total views: 8,763,538
Total shares: 196,522
Nothing brings Americans together like a world-renowned sporting event like the Super Bowl. And in the spirit of sharing happiness, of course Coca-Cola’s ad went down a hit. With a focus on how #AmericaisBeautiful, the ad quite simply celebrates all things America:
5. Ian Up For Whatever Film - Bud Light 2014 Super Bowl XLVIII Commercial
Agency: BBDO
Total views: 14,463,311
Total shares: 176,091
Bud Light’s Super Bowl offering follows the story of Ian who is secretly being filmed as he is taken on an adventure, positioning Bud Light as the perfect beer for whatever happens:
*Figures correct as of 07.02.14 - full chart available here.
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