network:
How to have a public feud with another brand
It’s been said that rivalry adds charm to ones conquests. Competition is good for the consumer and generally keeps everybody on their toes. Lack of competition impedes innovation, and lack of innovation leads to stagnation. Some rivalries become legend – Ali vs Foreman, Redsox vs Yankees, Pepsi Vs Coca-Cola – and there is much added media value attached to a healthy fight in public.
In celebration of this, Cream has released a How to Guide entitled "How to take on the competition". It gethers together the best examples of public brand spats:
(image from Mike Johnson - TheBusyBrain on Flickr)
Posted by: |