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07 April 2010

Why do we have more Facebook friends than we do in reality?

The YMCA and TBWA\Vancouver ask "Where did community go?" in this thought-provoking short film. The campaign is in response to the fact that people seem to spend more time at work, less time with their families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down.

"Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods

Sorry for the large video unit - the minimum width available was 560 and our little blog is slightly narrower than that.



 

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