Honda is the latest automotive brand to bowl in with an interesting Facebook campaign. They are calling it a social experiment - the theory is the "everybody knows someone that loves a Honda". They are putting this to the test via a Facebook app. I guess it is the six degrees of separation, minus a few degrees. I'm hoping a mathmetician will be able to prove this either way - or at least prove that everybody knows someone who owns a Honda. Which, is not quite the same thing.
It is great to see the car giants dust themselves off and launch engaging campaigns. This follows Toyota with its solar powered wifi, VW with its social media strategy (meet the Volkswagens), Hyundai with its Assurance Programme and Fiat with its open source car.
