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Modeling is such a drag
Wrangler’s new digital campaign for its Blue Bell Spring/Summer 2010 range enables users to drag a male model around the screen and tear off parts of his clothing. The ad showcases the ambient music of Markus Hasselblom and the soundtrack featured on the site is also available for free download. As are various photos of the model in a state of undress – If you like that kind of thing. More here on how the campaign could have enabled visitors to get equally creative with the music element of the promotion.
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