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20 April 2010

Greg Brooks opens the 2nd day of the Festival of Media

There are dwindled numbers following a pretty raucous night last night. Rumour has it that some members of the delegation were up until just before breakfast, having raided the Microsoft tent for booze (with complicit Microsoft representatives)...

I spent last night with ComScore at a wonderful place called Food & Fun, where Michelin starred chef Raul Aleixandre showed us how to prepare an incredible meal.

Greg has taken to the stage to show us the "World View from Valencia" - using lots of great Cream case studies to illustrate the key learnings from the entries to the Festival of Media.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.