network:
Tony Benn's (accidental) CSR brand audit.
Ex-Labour politician, sometime prolific author and staunch Marxist Tony Benn (a living British institution) once said...
"If you meet a powerful person--ask them five questions: "What power have you got? Where did you get it from? In whose interests do you exercise it? To whom are you accountable? And how can we get rid of you?"
I think we can apply the same to brands.
In an age of consumer and personal empowerment, it is good for brands to be reminded that their power comes not from advertising (which is temporary and rented power) but from their consumers and their employees.
Without them, what have you got?
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